What are the pros/cons of LinkedIn and Google+?
LinkedIn is a great channel to network with other industry professionals. It is more widely used than Google+, but can be more difficult to build a following if you do not already have an established account. Google+ is going to have less engagement, but does help to boost your SEO (search engine ranking!) Google rewards users that are on this channel by boosting their search engine results. It depends on what you want out of your channels!