5 Benefits of Search Engine Optimization for Local Businesses
My Local Business Doesn’t Need SEO
False! : While SEO strategies don’t have a direct impact on sales, they do serve an indirect role. If your business doesn’t rank well in search engines, people won’t be able to find you as easily. Even if they can find you, they might not spend as much time on your site as a result of poor SEO.
A Closer Look at My Numbers
Now that we’ve gone over a few of my data points, let’s take a closer look at them. For me, local marketing seems pretty clear. When I run ads aimed at my local audience, I get more than twice as many clicks and about double my average conversion rate—so it looks like I’m on to something here.
The Importance of Online Marketing
It’s no secret that consumers spend a lot of time online. In fact, it’s been reported that over 90% of all purchases begin online. That means if you want your business to succeed, you need an online presence—and search engine optimization (SEO) is one powerful way to get there. SEO helps create visibility and credibility on Google, which many consumers use as their primary search engine when looking for local businesses.
Why My Business Can Benefit From SEO
As a small-business owner, you can use SEO techniques to optimize your website and increase its visibility in search engine results. However, many local business owners are hesitant about how much time and money should be spent on SEO. If you’re struggling with ways to grow your business, here are a few reasons why SEO should be at or near the top of your list of marketing strategies.
Where Do I Start with Online Marketing?
If you’re a local business, don’t worry—online marketing doesn’t need to be complicated. Think of it like a pyramid: Your main focus should be on search engine optimization (SEO), which will help your business gain organic visibility in search engines such as Google and Bing. Since around 90% of all online activity begins with a search engine, being visible is essential to your business’s success!
What Should I Do Now?
If you want your business to succeed online, you’ll need some sort of online marketing plan. One of these elements should be a focus on search engine optimization (SEO). With SEO, you can attract more potential customers who are actively searching for what you offer. Read on to learn how to succeed with SEO strategies that work!
